Tuesday, 12 May 2009

I *told* you it was flawed...

I told you! I told you it was a passing fad, didn't I...?!?!?!?!
"... According to a study out today from Nielsen, most people who sign up for a Twitter account bail within a few weeks:

"Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.

"Even Oprah, it seems, may already be losing interest. Of the 20 tweets she’s issued since joining Twitter 11 days ago, half came on her first day on the service. She’s made nary a tweet in the last four days.

"The half-life of a microblog, it turns out, is even briefer than the half-life of a blog.

"When MySpace and Facebook were at the stage that Twitter is at today, their retention rates were, according to Nielsen, twice as high - and they’ve now stabilized at nearly 70 percent. Twitter’s high rate of churn will, if it continues, hamstring the service’s growth, says Nielsen’s David Martin: “A retention rate of 40 percent will limit a site’s growth to about a 10 percent reach figure … There simply aren’t enough new users to make up for defecting ones after a certain point. [Twitter] will not be able to sustain its meteoric rise without establishing a higher level of user loyalty.” "
(Article source)

Peas be with ewe
Mal :)

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  1. Amen to that and yay! Can't freaking stand twitter.

  2. and that's why I am staying right where i am :)

  3. Yep, you were right, and I have no interest in twitter, forget it. I do not need to know that someone has just farted or something, lol.

  4. I think from the sound of it Twitter is an irrelevancy who's time has come.

  5. The thing with ANY social network site is that many people follow this trend.

    It seems to me that people want to test things to see if a particular site might actually work for them.

  6. See, I'm ahead of the curve cuz I can't be bother to tweet in the first place!!!